FITZROYPARTNERS

(In collaboration with SAAdvisors) Mr Adkins is the Director of SAAdvisors, a pharmaceuticals consulting firm and of Marketing Performance, Ltd a sales and marketing firm specialising in the therapeutics industry. For over 20 years Mr Adkins was Senior Pharmaceutical Analyst and later Executive Director at Lehman Brothers, leading the life sciences team to the top ranks in the industry internationally. He has worked as Adviser to Access Medicines and to PharmaFutures which explores new health industry business models in emerging economies. He is a frequent corporate speaker for leading companies such Glaxo Smithkline and Roche, as well as for industry organisations including International Pharmaceutical Licensing and Pharma Sales World. He began his career at the Eli Lilly Group after graduating in Biochemistry and Genetics from Leeds University.